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29 Aug 2019 | 09:35

Vodafone to sponsor Porsche's Formula E team

Vodafone Group said it would be the official communication partner for Porsche Motorsport when the car manufacturer enters the 2019/2020 ABB FIA Formula E Championship, the first fully electric racing series.

Vodafone branding would be visible on the first all-electric racing cars in Porsche's history, as well as the drivers' uniforms, when the team makes its debut in November 2019. Vodafone's new five-year sponsorship of the Porsche Formula E Works Programme included the provision of communications equipment and technical support.

In addition to the partnership in Formula E, the company said there would be a collaboration between Porsche Motorsport and Vodafone in eSports in the near future.

'There's a natural alignment for Vodafone with Formula E, a next-generation, technology-driven sport that appeals to a broad and ever-growing audience and that has concern for the planet at its heart. We have a very positive working relationship with Porsche and together we'll look to break boundaries in vehicle technology,' said COO Ahmed Essam.

Formula E was created in 2014 to develop and promote electric mobility concepts across the globe. Vodafone says it is currently the most competitive environment for advancing the development of high-performance cars in terms of eco-friendliness, efficiency, energy consumption and sustainability.

At 9:35am: (LON:VOD) Vodafone Group PLC share price was +2.1p at 154.88p

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