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09 Jan 2019 | 10:01

Grand Vision partners with Dadi Cinema Group in bid to bolster advertising business

Grand Vision teamed up with with China-based Dadi Cinema Group to install 3D panels in 22 new cinema locations across the latter's network with work set to get underway 'immediately.'

Dadi currently operated over 470 cinemas across China.

After the initial installation programme, Grand Vision said it planned to roll out to additional Dadi locations, adding that it had also 'secured the rights to cover all their advertising assets across Dadi’s 400+ cinemas with immediate effect'.

'We are delighted to have come to this agreement with Dadi as it provides us with the opportunity to take our advertising clients into Dadi’s popular cinemas in key locations across China,' said Jonathan Lo, CEO. 'The agreement also allows us to expand our advertising products to mega video walls and across a broader geographic coverage, thus offering our customers more options to best meet their marketing goals.'

At 10:01am: (LON:GVMH) Grand Vision Media Holdings Plc share price was +15p at 30p

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