AG Barr says 195 jobs at risk in proposed business reorganisation

(Sharecast News) - Irn Bru maker AG Barr said on Thursday that up to 195 jobs were at risk as it looks to close some of its sites as part of a business reorganisation. Following a review of its soft drinks' sales and distribution operations, it announced a proposal to change the route to market strategy in the symbols and independent retail channel.

The current direct to store delivery model, supported by telesales, would move to an enlarged and enhanced field sales operation with brands directly supplied through existing wholesale channels, it said.

This would impact up to 160 employees. However, Barr also expects that additional field sales roles will be created to support the new route to market.

The proposals could result in the closure of its direct operations at Moston, Wednesbury and Dagenham and could be completed by the end of June.

The company also said on Thursday that following the acquisition of Boost Drinks in 2022, it has begun a manufacturing in-sourcing programme of Boost's products to the Barr soft drinks division, "delivering margin improvement as a consequence".

It is now proposing to fully integrate the Boost business into the soft drinks division. This would reduce duplicated activities and access to the wider Barr soft drinks sales channels and organisation.

The proposal would impact 35 employees and would lead to the closure of the Boost Leeds office.

AG Barr said: "The proposals are subject to full and proper consultation with impacted employees over the coming months. The company will do everything possible to support those affected throughout the process."