ITV invests £3m in pet wellness company

(Sharecast News) - ITV on Tuesday said it had invested £3m in pet health and wellness company Pitpatpet. The television broadcaster made the investment via its Media for Equity investment fund ITV Adventures Invest.

It also has an the option to subscribe for a further £1m in shares, in return for advertising inventory across ITV's channels and ITVX.

Reporting by Frank Prenesti for Sharecast.com