Bango enters partnership with US TV provider Dish

(Sharecast News) - Bango announced on Thursday that it has signed a partnership with US pay-TV provider Dish TV and its streaming brand Sling TV to power new subscription bundles through its 'Digital Vending Machine' platform. The AIM-traded company said Dish would launch its first offering under the deal with a popular football streaming service, allowing customers to add the service to their monthly Dish bill.

Bango said the Digital Vending Machine (DVM) ;lets telcos, banks and retailers to deploy subscription bundles and offers from a global network of content partners without building their own integrations.

Dish was planning to expand the use of the platform to support a wider range of bundled subscription services across both Dish and Sling, with Bango providing the infrastructure to roll out new packages quickly and cost-effectively.

"The Digital Vending Machine from Bango gives Dish the speed and flexibility to deliver in-demand content and services to our customers," said Liz Riemersma, vice-president of strategy and business development at Dish Video Services.

"Rapidly launching new offers and bundles is key to enhancing our customers' experience, and Bango makes that seamless."

Bango chief executive Paul Larbey added that subscription bundling was "entering a new phase" where "personalisation, variety, and flexibility" were key to growth.

"It's exciting to see Dish and Sling moving quickly to meet this shift, using the Digital Vending Machine from Bango to power their subscription bundling and lay the groundwork for broader subscription strategies."

At 1414 BST, shares in Bango were up 3.78% at 96p.

Reporting by Josh White for Sharecast.com.