Publicis maintains FY guidance following 'record quarter' for new business

(Sharecast News) - French advertising firm Publicis maintained its full-year revenue guidance on Tuesday, stating its "record quarter in new business" would offset the "potential effects" of Donald Trump's newly imposed "reciprocal" tariffs. Publicis said net revenues were up 9.4% at €3.54bn in Q1, principally due to contract wins with the likes of Coca-Cola and Subway.

Organic growth was up 4.9%, ahead of analyst estimates for 4.5% growth, while acquisitions, net of disposals, accounted for a €78.0m increase in net revenues.

For the full year, Publicis said it expects to report organic growth of 4% to 5%, with a slight improvement in margin against the industry-high level of 18% seen in 2024.

Chairman Arthur Sadoun said: "We kick-started 2025 with a record new business run, with a dozen material wins across diverse sectors, geographies and expertise. This performance, placing us at the top of the rankings, once again, will allow us to offset the potential effects of the deteriorating macroeconomic context."

As of 1025 BST, Publicis shares were up 2.36% at €86.00 each.







Reporting by Iain Gilbert at Sharescast.com