The Mission Group trades in line despite 'wider macroeconomic uncertainty'

(Sharecast News) - Advertising agency The Mission Group said on Monday that recent trading had continued to be in line with expectations despite ongoing "wider macroeconomic uncertainty". The Mission Group said it has remained focused on maintaining operating income and margins, with its FY25 performance expected to be H2 weighted, in line with previous years.

The AIM-listed firm said client retention had "remained strong" and noted that it won new clients throughout H1, including the likes of Google, TikTok, Accenture and the Federal Reserve Bank of Chicago.

The Mission Group also said it had made "further good progress" in the development of its AI strategy, with a new chief transformation director appointed earlier in 2025 year to lead the project.

Finally, The Mission Group noted that it continues to progress its search for a successor to interim chief executive Mark Lund and expects to be able to provide an update on the succession process during H2.

As of 0855 BST, Mission Group shares were down 1.68% at 28.02p.







Reporting by Iain Gilbert at Sharecast.com