Gana Media shares jump on new betting partnership in Mexico

(Sharecast News) - Sports content and online betting group Gana Media has announced a new partnership with AI-powered marketing and content solutions firm Vor Interactive in Mexico. Gana's Estadio Deportes will integrate into Vor's 'Vor Turbo' product across its media platforms to boost engagement and traffic to Estadio Gana's betting operation in the country.

The deal is part of Gana's plan to build a vertically integrated sports media and gaming ecosystem, "combining content, distribution, and monetisation within a single platform".

"Gana continues to expand its presence in Mexico, with a focus on increasing engagement and embracing AI," said chief executive Mark Epstein.

"The Vor Turbo solution is a great opportunity to further increase our growth - at an exciting time in the market."

Gana shares were up 8.3% at 0.21p by 1115 BST.

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