Adidas shares jump on record annual sales

(Sharecast News) - Shares in Adidas jumped on Friday after the German sportswear giant reported record sales in 2025 and launched a €1bn share buyback as price stability withstood the impact of US tariffs.

The brand on Thursday reported full-year revenues of €24.81bn, a record despite negative currency effects of more than €1bn. On a currency-neutral basis, sales grew 13% for the second consecutive year, driven by double-digit growth across all markets and sales channels.

Operating profit rose ‌by ‌54% to €2.06bn, according to preliminary figures. Shares in the company were up 6% on the Frankfurt exhange.

"Our markets have been very good at managing that the right product in the right amount has been sold in their markets and that we have managed to keep full-price sell-throughs high and discounts under control," said chief executive Bjorn Gulden.

Adidas in October warned of mass discounting among retailers and consumers in response to ‌concerns over whether tariffs would hurt demand, adding that this would hurt its full-price sales.



Reporting by Frank Prenesti for Sharecast.com