Share Prices & Company Research

Market News

07 May 2026 | 15:58

KitchenAid maker Whirlpool warns of 'recession-level' industry decline

(Sharecast News) - Shares in Whirlpool Corp dropped on Wall Street on Thursday after the American home appliances group slashed its earnings guidance almost in half and stepped up cost-saving and pricing actions amid a sinking of consumer confidence. The company, known for its flagship eponymous brand alongside others including KitchenAid and Maytag, said it was taking "decisive actions [...] to restore profitability", including double-digit price increases and an acceleration of cost take out initiatives.

The Iran war has resulted in a "recession-level industry decline in the US as consumer confidence collapsed in late February and March", Whirlpool said, which has contributed to lower demand for big-ticket purchases.

As a result, Whirlpool said full-year earnings per share are expected to come in at $3.00-3.50, compared with $6.23 the year before and earlier guidance of around $6.00.

Meanwhile, the dividend has been suspended as the firm prioritises paying down debt, which it expects to cut by $900m this year from the $5.56bn mark as of 31 March.

The latest forecasts came as the company reported a 9.6% drop in sales over the first quarter to $3.27bn, and a 79.6% drop in ongoing earnings before interest and tax to $44m.

Whirlpool shares were down 12.6% at $47.86 by 1641 BST, dropping as much as 18% earlier on to reach levels not seen since 2011.
Get in touch today
Join Redmayne Bentley
Talk to us now about opening a new portfolio or transferring your portfolio from another provider
0113 243 6941
Get in touch today
Contact your local office
Contact your local office to find out more
The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.