Aeorema delivers first project at Austin's SXSW

(Sharecast News) - Aeorema Communications said on Friday its brand experience agency Cheerful Twentyfirst was delivering a new activation at this week's South by Southwest in Austin, Texas, marking the agency's first project at the internationally-recognised event. The AIM-traded group said Cheerful Twentyfirst was collaborating with an unnamed leading lifestyle magazine publisher to stage an after-hours brand experience designed to strengthen the publisher's presence at the festival, build affinity with audiences and develop advertorial relationships among a growing marketing community.

It said the activation would take the form of a 1990s-inspired editorial after-party aimed at creating a strong sense of 'FOMO' - or fear of missing out - among festival attendees.

Georgina Burrows, global strategy director at Cheerful Twentyfirst, said the project presented an opportunity to create a distinctive event experience.

"This was a fantastic brief and an opportunity to create something truly distinctive.

"Our client had a clear vision from the outset and we are delighted to help them deliver a creative differentiator within Austin's highly experiential landscape."

Chief executive Steve Quah added that the project reflected the company's growing presence in the US events market.

"We have a wonderful creative synergy with this client.

"We started working together at Cannes Lions, and to now be trusted with their Austin activation speaks volumes about the partnerships and expertise we're building.

"The project marks another significant step in the group's US growth strategy, reinforcing our expanding footprint and continued momentum in the market."

At 0800 GMT, shares in Aeorema Communications were down 3.2% at 58.08p.

Reporting by Josh White for Sharecast.com.