Pri0r1ty Intelligence launches new data agency Metr1c

(Sharecast News) - Pri0r1ty Intelligence Group announced the launch of Metr1c on Wednesday, a new data and AI-powered partnerships and growth agency targeting the entertainment sector. Developed alongside recently acquired sports data marketing agency Halfspace, Pri0r1ty said Metr1c was designed to help brands and rights holders use analytics and artificial intelligence to drive revenue and engagement.

The AIM-traded firm said the agency had already worked in beta for seven months with clients including The Brits, Sony, Celtic FC, Scottish Golf and Favela Cerveja.

Its operational team included figures from across music, technology, sport and entertainment, such as Strawberries & Creem festival founder Chris Jammer.

"We're entering a new era where brand partnerships can no longer rely on gut instinct or legacy relationships alone," said chief executive James Sheehan.

"Our new Metr1c agency uses data and AI to take the guesswork out of collaboration and also allows brands and rightsholders to create partnerships that are both creative and quantifiable."

At 1332 BST, shares in Pri0r1ty Intelligence Group were up 2.19% at 3.73p.

Reporting by Josh White for Sharecast.com.