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Vodafone tweaks its brand positioning

05 October 2017 07:41

Vodafone has launched a new brand-positioning strategy it said marked the most significant change to its logo since 2009.

The strategy, to be implemented across all 36 countries in which the Vodafone brand is present, will involve a new strapline, stating "The future is exciting. Ready?".

Vodafone said the "new visual identity" will place much greater emphasis on its 'speech mark' logo.

Story provided by StockMarketWire.com

Related Company: VOD

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