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Tarsus Group agrees terms with EJK to expand joint venture in Mexico

12 September 2017 07:30

Tarsus Group agreed terms with EJ Krause & Associates (EJK) to expand its 50% owned joint venture in Mexico, resulting in the JV now owning all EJK Mexico's event portfolio.

The JV was established in 2013, initially holding two leading events in Mexico: Plastimagen (plastics industry) and Expo Manufactura (metalworking/ manufacturing).

These events have delivered strong growth since the formation of the JV, Expo Manufactura achieved a record performance in February 2017 and bookings for Plastimagen (November 2017) are ahead of its previous edition.

This latest agreement sees the JV acquire nine further events in Mexico from EJK.

These new events include industry leading brands such as Mexico Wind Power (energy), Green Expo (environmental energy and waste), EBIO (beauty and cosmetics), Intertraffic (traffic and road infrastructure) and Expo Produccion (textiles).

This transaction will result in the JV being the largest international exhibition company in Mexico, a relatively fragmented but high growth emerging market, with both domestic and international growth angles.

The JV also provides a platform for Tarsus to continue to launch new replications, drawing on Tarsus' existing major brands, which has already seen the successful launch of GESS (launched 2015) and Airport Solutions (2017) into Mexico.

EJK has been one of the major international organizers in Mexico for the past 25 years and is also one of the largest privately held exhibition companies in the world.

Headquartered in the US, EJK creates globally recognized brand leading events. EJK has a growing portfolio of over 40 events in 14 different industries.

Tarsus Group Managing Director Douglas Emslie said: "Mexico remains a large and fast-growing market.

"This agreement enables Tarsus to acquire a 50% stake in the remaining EJ Krause portfolio in Mexico - building on our successful relationship over the last four years.

"I am excited to grow this leading Mexican event portfolio and we will continue to launch collaborative replications of Tarsus' brands in Mexico, following the successful replications to date."

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