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AG Barr accelerates sugar reduction programme

01 March 2017 07:54

Soft drinks group AG Barr is accelerating its long-standing sugar reduction programme.

The group said more than 90% of its company owned soft drinks portfolio by volume would contain less than 5g of total sugar per 100ml by the autumn of this year.

It said this successful reformulation programme now included the iconic IRN-BRU brand, which would see its sugar content reduced in line with changing consumer tastes and preferences.

Chief executive Roger White said: "Evidence shows that consumers want to reduce their sugar intake while still enjoying great tasting drinks.

"We've responded by significantly reducing sugar across our portfolio in recent years, through reformulation and innovation.

"Today's announcement builds on this progress and we are now expanding our successful sugar reduction plans to include our iconic IRN-BRU brand.

"We've worked hard to deliver IRN-BRU's unique great taste, using more of the secret IRN-BRU flavour essence, but with less sugar.

"We have been making some of the nation's favourite soft drinks for over 100 years.

"We will continue to respond to our consumers and adapt to their changing preferences, offering great tasting products that are right for this generation of consumers and the next."

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