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Trading statements

OTB steady

05 February 2016 07:21

On the Beach Group said it has performed well in the first four months of the financial year.

"Our ongoing strategy of investment in technology and directly sourcing supply, combined with our increased investment in both online and offline marketing, has delivered strong growth in bookings and revenues," it will tell shareholders at its AGM.

"On the Beach's agile business model allowed the Group to successfully react to rapid changes in consumer demand, which were more prevalent than usual during this four month period.

"Compared to previous years and driven by recent acts of terrorism, the business responded well to significant volatility in traffic, as well as stronger demand for holidays in the Western Mediterranean which offset weaker demand for Egypt and the Eastern Mediterranean.

"UK revenue increased 26% year-on-year, supported by enhanced personalisation across devices and our industry leading low deposit schemes.

"Daily unique visitors to site increased by 18.9% year-on-year, and has been delivered alongside an overall reduction in the cost per unique visitor. Mobile visitors reached a record 67% of traffic, an increase of 31% year-on-year."

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