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14 May 2019 | 07:48

Greggs serves up healthier outlook on booming sales of vegan sausage rolls

Greggs said it expected 'materially higher sales' for 2019, as the bakery chain saw sales jump after serving up more vegan-friendly sausage rolls. 'The exceptional level of like-for-like sales growth that began in January has been sustained in the months that have followed, driven by increased visits to our stores.  Looking forward, the sales comparatives from 2018 become progressively stronger but we now anticipate materially higher sales for the 2019 year as a whole than we had previously been expecting,' the company said. Total sales for the 19 weeks to 11 May 2019 grew by 15.1% and like-for-like sales in company-managed shops grew by 11.1% over the same period. 'In our preliminary results announcement on 7 March we reported a very strong start to 2019, with company-managed shop like-for-like sales growth of 9.6 per cent in the first seven weeks of the year.  This built on a strong finish to 2018 and was further boosted by the publicity surrounding the launch of our vegan-friendly sausage roll,' the company said.  'Sales since then have continued to grow very strongly, helped by the roll-out of vegan-friendly sausage rolls to all shops following limited availability in the early part of the year when demand outstripped supply.'

Sales at breakfast, including Fairtrade coffee and other hot drinks, continued to 'grow strongly,' as is our post-4pm pizza deal, offering a pizza slice and a drink for just £2, the company added. The company also launched its new summer menu, featuring pasta salads, fruit, cold drinks and a new and improved vegan wrap - Mexican Bean & Sweet Potato. 

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