Share Prices & Company Research

Market News

15 May 2020 | 10:37

D4T4 launches major upgrade to 'Celebrus' product

(Sharecast News) - Data solutions company D4T4 Solutions announced the launch of 'Celebrus version 9.2' on Friday, with newly-embedded machine learning and natural language processing capabilities. The AIM-traded firm said its enterprise software product Celebrus "captures and instantly activates" data across all digital channels, to enable customer analytics and hyper-personalisation through one-to-one marketing in real-time.

It said it was the first solution in the industry to use machine learning to deliver aAutomated marketing signals, which enable enterprises to better understand customer interest, life events, subscriptions and customer experience.

Those preconfigured signals reveal new revenue-generating opportunities, and dramatically limit customer churn, the company claimed.

It said the value of the new natural language processing functionality lay in the ability for enterprises to "immediately understand" customer sentiment in all digital channels, including online chatbots, complaints feedback and product review forums.

That speed was said to be significant, as it would allow clients to make meaningful interventions at the right time, in a bid to safeguard customer relationships and reinforce their brand values.

Celebrus is used by a range of leading global businesses across banking, insurance, retail, automotive and telecoms, D4T4 said.

"This is a particularly important product development," said chief executive officer Peter Kear.

"By introducing machine learning directly into Celebrus, we have achieved an industry first."

Kear said there had never been a greater need for businesses to get the most from their data, as more day-to-day interactions transitioned online.

"Celebrus 9.2 will provide our global enterprise customers with a notable advantage when it comes to the capture and instant activation of vast amounts of customer intent data in real-time."

At 0917 BST, shares in D4T4 Solutions were up 0.72% at 174.75p.
Get in touch today
Join Redmayne Bentley
Talk to us now about opening a new account or transferring your account from another provider
0113 243 6941
Get in touch today
Contact your local office
Contact your local office to find out more
The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.
Continuing our Personal Service: View our Latest COVID-19 Update: 15th January 2021
We use cookies on this site to improve your experience and help us provide you with a better website. An explanation of the cookies we use and their purpose can be found within our Cookie Policy. Your continued use of this site means you consent to the use of cookies.