Share Prices & Company Research

Market News

29 Jan 2021 | 14:13

Facebook to develop tools for advertisers to remove harmful content

(Sharecast News) - Facebook said Friday it would develop "topic exclusion controls" on its platform to give advertisers tools to remove harmful content that appears alongside their ads. The plan comes after companies including Coca-Cola and Starbucks boycotted Facebook in July for not doing enough to curb hate speech on its site.

Advertisers have long complained about the lack of action from social media companies to prevent ads from appearing alongside hate speech, fake news and other harmful content.

Facebook said in a blog post on Friday the controls would help advertisers define how their ads show on Facebook News Feed.

Facebook will carry out tests to see if the tools are effective. These tests are likely to last around one year.
Get in touch today
Join Redmayne Bentley
Talk to us now about opening a new account or transferring your account from another provider
0113 243 6941
Get in touch today
Contact your local office
Contact your local office to find out more
The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.
Continuing our Personal Service: View our Latest COVID-19 Update: 14th May 2021
We use cookies on this site to improve your experience and help us provide you with a better website. An explanation of the cookies we use and their purpose can be found within our Cookie Policy. Your continued use of this site means you consent to the use of cookies.