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30 April 2018

Keith aims to bring Alzheimer’s breakthrough a million steps closer

The chairman of a national investment management and stockbroking firm is embarking on a journey in support of research into Alzheimer’s disease.
Keith Loudon OBE, the chairman of Redmayne Bentley, is planning to walk one million steps to raise money for the charity Alzheimer’s Research UK between 1st May and 5th December 2018, and with every step he hopes to bring a cure for the disease closer.
Keith, a former Lord Mayor of Leeds who turned 85 earlier this month, said: “This is a cause close to my heart as I have first-hand experience of supporting a loved one suffering with Alzheimer’s disease. We must fight and see that future generations do not suffer from this situation.”
He added: “Alzheimer’s is a physical disease which attacks the brain. It’s like parts of the brain close down one at a time. It may start with loss of short-term memory and forgetting where ‘things’ are left. If the situation continues the person may not know where they are or recognise those who are near and dear to them. They may have delusions and fears. At the moment there is no cure or significant way to delay the onset. An eminent medical expert said it affects both the person with dementia and carer. Ultimately the parts of the brain that keep our bodies alive and functioning close down.”
Alzheimer’s Research UK is the UK’s leading dementia research charity specialising in finding preventions, treatments and a cure.
The organisation funds world-class research to prevent, diagnose, treat and to cure the condition.
Claire Priestwood, Alzheimer’s Research UK Regional Fundraising Officer for the North East, said: “We can’t thank Keith enough for taking on this challenge to help power world-class dementia research projects.
“Every step he takes and every pound he raises will help us bring an end to the fear, harm and heartbreak of dementia.
“There are 850,000 people in the UK living with dementia, of which Alzheimer’s disease is the most common cause.
“Alzheimer’s Research UK is on a mission to bring about the first life-changing dementia treatment by 2025. Our scientists’ pioneering work is only possible because of dedicated supporters like Keith.”
Keith can be sponsored at www.justgiving.com/fundraising/keith-loudon1

Notes to editors
In 2014 Keith was awarded an OBE for services to business and the community in Leeds
Keith served as the 100th Lord Mayor of Leeds from 1993 – 1994
Keith has worked with Redmayne Bentley for more than 60 years, having seen the firm develop into one of the UK’s largest independent investment management and stockbroking firms
For all media enquiries and comment, please contact Ruth Peterson, PR Executive, on 0113 200 6476 or email ruth.peterson@redmayne.co.uk
 
Keith aims to bring Alzheimer’s breakthrough a million steps closer

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