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Trading statements

Imperial Brands gaining market share after increased investment

28 September 2017 07:23

Imperial Brands is on track to meet earnings expectations for the full year at both constant currency and reported exchange rates.

The group said that increased investment was delivering a stronger second half performance with market share gains in most of its priority markets and continued outperformance of its Growth Brands.

A trading update said: 'In tobacco we are leveraging our strengthened brand portfolio in our priority markets where we have stepped up investment behind our Market Repeatable Model, our codified approach to growing quality market share.

'This structured approach sits behind our success in driving share improvements, which, in turn, supports our improved top line metrics.

'In Next Generation Products, we are gearing up for new launches in an extended footprint in the coming year focused on improving the consumer experience and further building the blu brand.

'We expect to deliver strong growth in revenues and earnings at actual currency, with constant currency performance impacted by the significant additional investments in the year. Our cash generation remains strong.

'Earlier in the month we took the opportunity to realise value via a further sell-down of our Logista holding, and we are using the proceeds to buy-back shares and reduce debt, redeploying capital in an efficient manner.

'Further to overnight media speculation, we confirm that we have been working, together with other stakeholders, to seek to create a sustainable future for the UK wholesaler, Palmer & Harvey, with whom we have a close trading relationship.'

The preliminary results for the year ended 30 Sep will be announced on 7 Nov.

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Related Company: IMB

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