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SuperGroup launches long-term incentive scheme

12 September 2017 13:44

SuperGroup has announced the launch of a long-term incentive scheme whereby the founders will share their wealth with all 4,500 colleagues worldwide.

The Company said the move is part of "its wider strategy to attract, retain and reward the best people".

At the conclusion of the scheme, Julian Dunkerton and James Holder will transfer into a fund 20% of their gain from any increase in the Group's share price over a threshold of £18.

The proceeds from this fund will be shared across the Superdry colleague base worldwide.

Each £5 increase in the share price over the £18 threshold would see the founders putting £30m into the fund for all colleagues, including those who work part-time.

At market close yesterday, shares in SuperGroup were trading at 1560p.

Julian Dunkerton, SuperGroup Founder and the Group's Product and Brand Director, said:

"James and I passionately believe that the success of the Superdry brand is down to the combined work of all our people. As the founders of the business we remain significant investors and it is important to us that we share our on-going success with all colleagues. This is the right way to ensure that our great team is properly rewarded for all the work they are doing to grow our global lifestyle brand." Euan Sutherland, SuperGroup Chief Executive Officer, said:

"SuperGroup's strategy is delivering for consumers, colleagues and investors, driven by the hard work of our people that drives the relentless innovation across our business. We have achieved significant growth in sales and profits across all channels and geographies, while operationally transforming the business as a global team.

We remain confident in our strategy and believe that this innovative approach to reward for everyone will help us attract and retain the very best talent as we continue to deliver for consumers and create sustainable value for our investors."

Peter Bamford, Chairman of SuperGroup, said:

"This plan is in keeping with the entrepreneurial spirit of SuperGroup, rewarding all our colleagues with a share of the value they help create for investors. We consulted widely with leading investors, who welcomed this as an innovative way for founders to share their wealth, based on the delivery of growth for all investors."

At 1:44pm: (LON:SGP) SuperGroup PLC share price was +7p at 1567p

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