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Premier Foods signs licence deal with Mondelez

31 August 2017 09:38

Premier Foods has signed a global partnership with Mondelez International to renew the company's licence to produce and market Cadbury branded cake and ambient dessert products.

The new partnership is effective from 1 September 2017 and will run until 2022, with an option for the company to extend this to 2025, subject to meeting certain performance criteria.

The total number of licenced countries has expanded to from 10 to 46 and now includes South Africa, Canada, Japan, China and India, among others.

There is the potential to use the full range of Cadbury brands in ambient cakes such as Flake, Crunchie, Caramel and Marvellous Creations, in addition to the Oreo brand.

At 9:38am: (LON:PFD) Premier Foods PLC share price was +0.75p at 40.25p

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