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Bids, Mergers and Takeovers

WPP subsidiary acquires stake in Danish digital agency

29 August 2017 09:14

WPP's wholly-owned operating company, AKQA, has acquired a majority stake in digital agency DIS/PLAY in Denmark. DIS/PLAY provides strategy, user experience, design and technical development solutions to clients.

Employing more than 100 people in Copenhagen and Aarhus, DIS/PLAY's clients include Amnesty International, ECCO and Vestas.

The acquisition builds AKQA's European presence and capabilities while providing DIS/PLAY with access to AKQA's global network and resources. DIS/PLAY's revenues for the year ended 31 December 2016 were DKK105 million, with gross assets of DKK49 million.

At 9:14am: (LON:WPP) WPP Group PLC share price was -21.5p at 1415.5p

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