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WPP's tenthavenue invests in LOOM Media

01 August 2017 13:05

WPP has announced that its global out of home media and experiential marketing division, tenthavenue, is investing in LOOM Media, a US-based start-up company specializing in creating opportunities for brands to sponsor urban innovation.

The Company said: "Through sponsorship and marketing programs, LOOM will assist with the economic development of "Smart Cities" and other civic innovations. LOOM will work with cities to provide access to brands seeking creative ways to reach and engage communities in five key areas: community spaces, health and wellness, sustainability, travel and transportation."

It added: "The investment continues WPP's strategy of diversifying and developing new channels to connect clients and consumers, such as out-of-home media and experiential marketing. tenthavenue, part of the Group's media investment management practice, is a global leader in building long-term one-on-one consumer relationships at scale. It fuses real-time data across content, technology and media to create messages and experiences that resonate with today's connected consumer."

At 1:05pm: (LON:WPP) WPP Group PLC share price was +5.5p at 1551.5p

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