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Sky Sports strikes cricket broadcast deal

30 June 2017 15:04

Sky has announced that Sky Sports has agreed a new five-year partnership with the England & Wales Cricket Board that includes live rights to international and county cricket from 2020.

This includes every match from the new T20 competition and a commitment to drive participation and further interest in the game.

The Company said the deal will give customers more live cricket than ever before.

The agreement means that between now and 2024, Sky Sports will be the only place to watch live coverage of all England home Tests, ODIs and T20s, women's matches and county cricket.

Following its hugely successful Sky Ride cycling initiative which created interest and participation amongst millions of people of all ages, Sky will also work with ECB to develop a new participation and engagement approach to help deliver the ECB's ambitions to grow the game at all levels. It said working with the game's partners, including the BBC, will provide another opportunity to inspire more fans to enjoy the sport.

Barney Francis, Managing Director of Sky Sports said: "At Sky Sports we love cricket and so do our customers. This is a ground-breaking agreement that represents a new and exciting approach to sports rights in this country. It extends our partnership with the game into a third decade and will see us work with the ECB to excite and engage cricket fans of all ages. We will continue to innovate in our coverage and make it accessible across our channels, products and services. And drawing on our experience of getting millions on their bikes with our successful 8-year Sky Ride initiative, we are committed to working with the ECB to help grow the game at all levels."

At 3:04pm: (LON:SKY) Sky Plc share price was +3.25p at 991.25p

Story provided by StockMarketWire.com

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