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Bids, Mergers and Takeovers

GAME Digital acquires Ads Reality

04 May 2016 08:15

GAME Digital has acquired the trade and assets of Ads Reality for an initial consideration of GBP2 million, with additional potential payments to the founding directors Richard Corps and Prajay Kamat of up to GBP18 million, subject to performance conditions.

GAME has maintained a close relationship with Ads Reality since the company developed the group's augmented reality capabilities for the 'Scan it!' application within the GAME App in 2014.

Having acquired a minority stake of the company in 2015, the Group has today taken full control of the business and agreed to acquire the trade and assets of Ads Reality.

At 8:15am: (LON:GMD) Game Digital share price was +2.13p at 110.88p

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